Pain PR Campaign Announced

The public relations firm of Sensori & Partners has been named by Pain, Inc. to lead a campaign to upgrade the public perceptions of pain.

'Pain has a bad rap', observed a spokesperson. 'We plan to refurbish its image so it can assume its proper place in the lives of the public.'

Pain, which used to be seen as a warning sign of some other issue, is today perceived as the problem itself.

'We'll use strategies we used to stop the effort to lower the piercing sound made by smoke detectors,' says the spokesperson. 'People need to know that pain, like the smoke detector alert, is rarely the problem. It's a warning sign something needs attention."

'Bring it on!' says a spokesperson for the drug-lobbying group. 'Most people prefer the easy way and popping a pill is convenient. Drug users can mask the pain and carry on with their life. We don't expect significant changes.'

(Naturally, this is a parody. But it makes a great point. Pain isn't the problem!)

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